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The Digital Disconnect Between CMOs and CIOs

Associations Now

A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how CMOs and CIOs can benefit from a better working relationship. In fact, some argue technology is the bedrock of good digital marketing strategy. Let us know in the comments.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

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