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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Hear me out.

Revenue 69
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Association Brain Food Weekly: 6.25.21

Reid All About it

Would you like to subscribe to this newsletter? – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

LMS 361
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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community.

Examples 156
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Turn Your Community into a Content Marketing Engine

Higher Logic

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Generate revenue. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Newsletters. Conversion. Improve SEO.

Content 227
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Association Brain Food Weekly: 1.21.22

Reid All About it

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services. Email chains. CAE credits. Tue 1/25 at 2 p.m.

Survey 195
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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150
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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150