2017 Member Engagement Newsletter Strategy 
Higher Logic
DECEMBER 2, 2019
The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. How can you get back to your shared purpose this year?
Associations Now
SEPTEMBER 25, 2018
A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members? A newsletter pause.
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Reid All About it
JANUARY 21, 2022
I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services. Email chains. CAE credits.
Associations Now
NOVEMBER 20, 2018
A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members? A newsletter pause.
Association Adviser
FEBRUARY 26, 2018
Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 51 percent of associations surveyed create communications targeted to younger members. So good job, you are on your way!
Association Adviser
MAY 23, 2018
Source: 2017 Association Communications Benchmarking Survey. Three-quarters of association respondents have some type of process in place for measuring member engagement with their communications—which means a whole 25 percent don’t! Source: 2017 Association Communications Benchmarking Study. Sometimes, they are.
Association Adviser
DECEMBER 19, 2017
Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. Do you receive a newsletter with news customized to your interests? Better SEO (search engine optimization) and content strategy. Intimidated by AI? Tools like Rasa.io
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