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Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

According to the 2018 Bureau of Labor Statistics , 10.5% of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. Part of this reduction may well be the changing nature of employment in America – particularly a reduction in manufacturing and traditional labor jobs. Read their story.

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For Member Onboarding, Think Outside the Inbox

Associations Now

Email remains the most popular way to engage new members, but some associations are testing creative alternatives in an age of email fatigue. When a new member joins your association, the first thing you probably do is send an email to make that person feel welcome. A lot of people are on social media these days,” she says. “So,

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Association Brain Food Weekly: 11.9.18

Reid All About it

Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge. The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. Presenter: Lilach Bullock, Social Media Expert.

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Association Brain Food Weekly: 11.2.18

Reid All About it

Originally presented during our CRP-led session at CEX 2018, these chapter tech tools and uses come straight from other CRPs, so we’re sure they can work for your association too. Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge. Learn three ways you can use Google to attract and engage more members.

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