Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Wed 1/10 at 1 p.m. More info/register.

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Oh, how right I was.

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Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency. Why aren’t associations more innovative when it comes to tech maturity?

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Associations Now

AUGUST 29, 2018

Technology will help your meeting succeed—just make sure it works for attendees and exhibitors, too. Also: why your emails are being marked as spam. Meetings need a lot of things to make them successful, and one that should never be underestimated is technology. Are Your Emails Going to the Spam Folder?

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Victory: Gun Violence Crisis.

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