Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns.

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Newsletter Maine Content Examples 189

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018.

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DC Washington Tools Education 150

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. 1 CAE credit. Tue 11/13 at 2 p.m. – 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

NOVEMBER 2, 2018

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. 1 CAE credit.

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Chicago DC Tools Content 38