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Looking Back at 2018: Where We’ve Been and Where We’re Going

SBI

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! Technology Enhancements.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Technology Trends Round Table 2019.

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Association Brain Food Weekly: 2.16.18

Reid All About it

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. How to Maximize Audience Engagement at Your Events Using Second Screen Technology. Who’s a technology geek? [By

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Study: SaaS Saves HR Departments Money, But Business Value Harder to Attain

Associations Now

That’s according to some recent data released by Information Services Group (ISG), a technology research firm that studied the issue. While SaaS often costs more than anticipated, more than 60 percent of companies cite significant savings in the areas of IT/technology operations and HR administration,” the report said. The company’s ?2019

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Members Hire Constant Transformation

Potomac Core

Despite profitability, Industries are using new technologies to prepare for whatever comes next. The organization also provides assets helping the Industry attract new workers, including an Industry promotional video “We Are The Cold Chain” , branded by each of the companies for local market worker recruitment.

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The Pros and Cons of an Internal Marketing Team

Associations Now

In 2018, the Association of National Advertisers (ANA) found that 78 percent of its U.S. members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. It’s a relevant question, and one that many major advertisers are asking.

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