Remove 2018 Remove Communications Remove Recruitment Remove Technology
article thumbnail

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns.

article thumbnail

Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Members Hire Constant Transformation

Potomac Core

Despite profitability, Industries are using new technologies to prepare for whatever comes next. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. While Print remains profitable its declining in the face of a growing digital audience.

article thumbnail

Association Brain Food Weekly: 11.24.17

Reid All About it

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. Using Content to Communicate Your Association’s Value.

Chicago 150
article thumbnail

Association Brain Food Weekly: 1.18.19

Reid All About it

Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). All women in the association technology community are welcome.

DC 293
article thumbnail

A New Perspective on Work

Association Success

Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 As a management consultant, I learned a long time ago that in order to introduce innovation, it’s helpful to break it down in terms of the significance for people, processes and technology. IMPACT ON PEOPLE.

article thumbnail

Members Hire Industry Advocacy and Promotion

Potomac Core

GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies. Communications – Maintaining a positive reputation for boating. Robert Newsome. Nicole Vasilaros.

Industry 164