2019 millennials Price Recruitment 
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.
.orgCommunity
JUNE 18, 2019
Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. The 4 Education Expectations of Millennials and Gen Z. Personify found that many of the YP members they surveyed were recruited by someone they knew.
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Reid All About it
DECEMBER 13, 2019
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. I’m getting in the Christmas spirit.
Membership Marketing
NOVEMBER 8, 2019
Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. The data from our research does support that adopting a new membership model may give membership a bump.
Reid All About it
AUGUST 9, 2019
You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? 1 CMP credit.
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