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Why members should have a seat at the leadership table

Nimble AMS

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Learn more.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. In the absence of being able to meet in-person due to the COVID-19 pandemic, we created a “virtual” celebration that used social media to extend the weeklong celebration.

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Association Brain Food Weekly: 2.25.22

Reid All About it

If you want to know what’s going on with chapters at other associations and how your chapter network compares, check out the 2022 Chapter Performance & Benchmarking Report from Billhighway and Mariner Management. 2022 Update for Meeting Planners ( Chatting with Agnes & Cecilia). State of chapters. Non-dues revenue.

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Association Brain Food: 9.30.22

Reid All About it

Host: PCMA Digital Event Strategist Certification. The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange.