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Association Brain Food: 1.26.24

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I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257
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Association Brain Food: 5.12.23

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Healthcare Day 2023: From Local Policy to Global Markets A day of insights, discussions, and analysis on global issues, federal policy, advocacy, and state and local policy, global leaders, policymakers, and healthcare experts examine the latest trends and strategies for navigating the healthcare landscape in 2023 and beyond.

Chicago 200
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Essential Medical Association Software That Grows Your Organization

MemberClicks

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Email Marketing Dues reminders, member communications, welcome emails, and more. It also: Adds member value.

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Association Brain Food: 9.9.22

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LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. 20 Things You Can Do for Chapters in 2023.

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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources.

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Association Brain Food: 7.14.23

Reid All About it

PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “ From Stats to Stories—Making Event Data Work for You.” It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. 1 CMP credit.