Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. 1 CAE credit. . – More info/register. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

APRIL 16, 2024

There are a lot more millennials and Gen Z going to conferences now,” she said. But millennials and gen Zs are very digital generations—they might think it’s odd that there wasn’t a hybrid meeting option.” But she notes that the optimism also reflects the fact that younger generations are showing more interest in meetings.

Report 59

Report millennials United States Texas 59

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

DECEMBER 15, 2023

I’ve been dipping into Associations Evolve 2024 —find it on the front page of Answers for Associations. Editor Belinda Moore describes it as including “more than 50 association thought leaders from around the world [who] have contributed inspirational insights, practical tips, and motivational stories to get you fired up for 2024.”

Iowa 256

Iowa millennials Texas Strategy 256