Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Associations Now

APRIL 16, 2024

There are a lot more millennials and Gen Z going to conferences now,” she said. The Future Partners survey is based on responses from 479 meeting and event planners in the United States, conducted in December 2023 and January 2024. The post Report: Meeting Planners Anticipate Attendance Increase appeared first on Associations Now.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

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Revenue Innovation Education Tools 272

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

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SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

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Associations Now

OCTOBER 23, 2019

It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the millennials who are poised to become the biggest group of business travelers globally from 2024 onwards, and the centennials who are right behind them.”. Looking for a new marketing strategy?

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