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Association Brain Food Weekly: 2.26.21

Reid All About it

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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ChatGPT Isn’t Ready for Prime Time, But an Upskilled Team Will Be

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Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. Digital markets don’t allow room to languish. Are communications skills strong across the organization?

Team 88
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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225
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Digital Evolution—Three Trends to Watch

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For better or worse, social media creates a new form of communication. Actually, the process is more like an exploration than a journey. Communications/philanthropy—Use analytics to forecast campaign results, segment audiences in unique and impactful ways, and craft individualized appeals referencing past interests and behavior.