Old Members Are The Future!
OCTOBER 15, 2010
By 2050 over 25% of the population in the U.S. Given overall population growth, that represents more than 50 million new people 60 years or older in 2050 compared to now. I also wonder how many of the 50 and 60 year old members of today were active leaders of their association 30 years ago. Maybe you should be trying to get more ‘old’ members engaged rather than tilting at the young member windmill.