Association Brain Food Weekly: 3.24.17

Reid All About it

Mon 3/27 at 2 p.m.* – Discover Super Members: Predictive Analytics for Proactive Engagement and Retention. Best Practices for Engaging Newcomers to Advocacy. Learn how to avoid the lack of focus, poor engagement, and indecision that plague most virtual meetings.

Old Members Are The Future!

High Context

By 2050 over 25% of the population in the U.S. Given overall population growth, that represents more than 50 million new people 60 years or older in 2050 compared to now. I also wonder how many of the 50 and 60 year old members of today were active leaders of their association 30 years ago. Maybe you should be trying to get more ‘old’ members engaged rather than tilting at the young member windmill.