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How One Association Went “Wild” To Stay Relevant
Associations Now
JANUARY 8, 2015
Last year during a session at ASAE’s Great Ideas Conference , Jay Daughtry, relationship development manager at Personify, shared the example of Air New Zealand’s in-flight safety video , which became a little more engaging thanks in part to some inspiration from The Hobbit. It’s unexpected,” Daughtry said of the video. It’s creative.
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