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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. My first bit of advice is, don’t treat recruiting these experts casually. Hardy captures what most marketers are striving to accomplish today.

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What Should We Make of “Pay What You Want”?

Associations Now

But I definitely remember hearing about it. Some also find themselves adding recognition and perks for the most generous donors, “anything from a mention in a newsletter to a barbecue at the rabbi’s house.” How would it change how your association recruits and serves members? Let us know in the comments.

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