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Coming to Their Senses: Creating Multisensory Events

Associations Now

The way to a more immersive meeting experience for your attendees is to create multisensory events, says new research by London & Partners and CWT Meetings & Events. Last year, Anne Thornley-Brown shared seven multisensory event ideas on Cvent’s Event Planning blog based on her attendance at an Incentiveworks meeting.

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Meetings Forecast: The Future is Bright

Associations Now

IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. The survey also asked meeting professionals about the following: Buying Influences.