article thumbnail

Association Brain Food Weekly: 7.9.21

Reid All About it

Director, Strategic Marketing & Communications, America’s Blood Centers. Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on member research and the many lessons learned this past year. More info/register. Host: Results Direct. Jeanette Brown, Sr. CAE credit.

article thumbnail

From the Corner Office: Scott Wiley, CAE

Association Adviser

AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive member research. But our research is never really done.

Ohio 60