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Association Brain Food: 5.26.23

Reid All About it

Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. In this session, a seasoned mar/comm pro and an IT expert debate how both components need to work together strategically to deliver the best communications to its target audiences. More info/register.

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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth Kanter

Your organization’s branded social channels will most likely have a formal and structured editorial calendar linked to your policy agenda and other communications objectives. Having your CEO use social in a separate channel gives you more flexibility, especially with breaking news.

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Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth Kanter

Nonetheless, it would provide a window of opportunity to share content and messages through all communications channels as well as social media. During the afternoon we used Facebook to post analyses from partners and Twitter to highlight what ACA is already doing in Arkansas. Here’s a round up of what they learned. (1)