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Association Brain Food: 5.26.23

Reid All About it

WBT Systems shares strategies for convincing people to commit time to their own professional development. Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. Good intentions are nice, but they mean nothing if they don’t turn into action. More info/register.

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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth Kanter

Your organization’s branded social channels will most likely have a formal and structured editorial calendar linked to your policy agenda and other communications objectives. Having your CEO use social in a separate channel gives you more flexibility, especially with breaking news. It takes more time, savvy, and online comfort.

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Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth Kanter

That’s because boards or senior management (or funders) don’t always understand these are part of a strategy that leads to the strategic results. Nonetheless, it would provide a window of opportunity to share content and messages through all communications channels as well as social media.