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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth Kanter

They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers.

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Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth Kanter

One area of challenge: balancing strategic communications with spontaneity of social media. The spontaneous part is all the organic stuff, including relationship building, maintaining light touches and connections with your network until there is a moment of opportunity, being nimble and adaptable, and well, being social.