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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

. “Organizations seeking to maximize the economic and productivity benefits made possible by mobile technologies must look beyond simply which devices are used and re-examine business processes and workforce needs,” the group said in a press release. Flip your Top-down Strategy. Bottoms up.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. AA: Tell us about your media relations strategy. We also reach out when we have member stories that demonstrate innovation and the spirit of community.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. Another example, the World Health Organisation ( @WHO ) shares news via its Twitter account even before press releases.