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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Looking Forward 2022 (Impact): Trends and Analysis.

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