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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and social media polls.

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and social media polls.

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Association Brain Food: 1.13.23

Reid All About it

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. You’ll jump-start your association’s planning with interactive Q&A, explore crucial insights and more.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Looking Forward 2022 (Impact): Trends and Analysis. Hear about the findings from Looking Forward 2022 (Impact), a current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. – Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.

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