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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends.

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What Happens When You Don’t Optimize Your Content

Associations Now

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. Big content, small content, in-between content.

Content 40
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A Crash Course in Landing Pages : Off Stage

Off Stage

Read this complimentary two-page, clear analysis!” This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Make sure you have a statistical analysis component to your page.

Course 40
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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). I’ve spent some time taking a look at various reports, studies, and International organizations and the use of networks and social media.

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Knight Foundation Launches The Giving Day Play Book

Beth Kanter

You can learn more about the Giving Day Play Book from this press release or upcoming Webinar. Today, Knight Foundation published a new Giving Day Playbook , which breaks down the whole process from Day One of planning to launch and post-campaign analysis. So you want to start a Giving Day. But they don’t have to be.

Miami 28