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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60
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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

This week, Im sharing seven (7) articles that fall within three (3) categories vital to the future of associations. These are excellent articles for association CEOs, Executive Directors and other association staff. Two good articles in the last week around this core topic: Change Management Can Be Either Reactive or Proactive.

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6 Questions to determine what's next for your association - SCD Group

SCD Group

George Csolak, a sports reporter in St. Louis (before the newspaper closed) and pr professional, is one of the best people I know at getting “the story.” ” How do we incorporate digital media tools in our communications? How can we engage our community to build loyalty among our members? ” Why?

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SCD Group: Using Stories and Member Perceptions to Shape Your.

SCD Group

Louis Society of Association Executives (SLSAE), using an outside facilitator, tackled this issue through a unique process called “StoryCrafting” which uses stories and members perceptions to shape not just messaging, but the entire strategic plan. 8 Great Articles to Help Associations Grow with Co. Posted by Steve Drake.

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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. Develop a communication structure that engages every demographic group where they are; including print, email, video, and social media. Go BIG, Go BOLD, Go NOW!! year round. Do it ALL to reach ALL!