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Non-Dues Revenue Strategies: Leveraging Content for Association Growth

Association Adviser

For associations and membership-based organizations, sustaining financial health often relies on diversifying revenue streams beyond traditional membership dues. Non-dues revenue (NDR) has become a critical aspect of financial sustainability, and an effective strategy heavily involves intentional and preplanned content development.

Revenue 88
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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. It doesn’t. Content doesn’t have to be fully unique,” she said.

Revenue 76
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5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Check out this article and this one for more about membership surveys.

Revenue 61
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5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Check out this article and this one for more about membership surveys.

Revenue 61
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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Our chamber is small (500 members [and no dedicated communications department!]) Award of Excellence Winners. ” Website.

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62
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Association Brain Food: 2.9.24

Reid All About it

I find good reads there, including many of the articles I share here. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. And, yes, she brings up privacy and intellectual property concerns too.