article thumbnail

SCD Group: Build for the Future: Expand the reach of your.

SCD Group

Stronger by Association. Build for the Future: Expand the reach of your associations convention content. This Tweet grabbed my attention: SHRM Atlanta 2: Malcolm Gladwell on Why Millennials Are So Very Different. Second, because it is a great example of the power of content marketing for association conferences.

Atlanta 40
article thumbnail

Can Disruptive Innovation Benefit Associations?

SCD Group

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. You have to go to Atlanta or Dallas (or another major city) to find a building that has all these pieces."

article thumbnail

Is Your Association at a Crossroads?

Association Adviser

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.