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APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Presenter: evolutionary psychology and marketing expert Tim Ash. IMEX Association Focus. Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

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MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

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APRIL 23, 2021

A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Host: Fridays@4. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

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MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150