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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Let Your Member Data Show You the Way

Spark Consulting

This Old City blogger Jon Geeting’s photos of sneckdowns in Philadelphia in February are a perfect illustration of how, paradoxically, a blanket of snow uncovers the most natural paths for cars and pedestrians. Such a drastic change in membership structure was accompanied by the adoption of a new association management system, Liston says.