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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

That’s why my colleague Emily Viles and I went straight to the source when we created the Young Professionals Taskforce for the Wisconsin Society of Association Executives (WSAE). One in Madison, and one in Milwaukee, because that is where a large portion of our members reside. For WSAE, we held two different focus groups.

Wisconsin 100
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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. “We miss you.