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A Few Ideas to Score More Member Loyalty

Associations Now

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. This is where PowerUp shows its real benefits for GameStop’s marketing and sales efforts. Personalize everywhere.

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What’s the Big Idea?

Association Adviser

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. And that’s a good thing because most of the thought leaders we checked in with for this article agreed that the pace of change is accelerating, even in the once chary association world. .