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A Few Ideas to Score More Member Loyalty

Associations Now

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. Imagine how your association’s member service could improve if every employee could view a member’s profile automatically when the member called or emailed.

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Association Brain Food: 7.8.22

Reid All About it

Member engagement. Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one. AMS basics. Host: Fridays@4.

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What’s the Big Idea?

Association Adviser

If you’re not sure how well you’re connecting with your members, Kelly Donovan shares tips for tracking and measuring member engagement in this article. Hint: keep in mind that an engaged member is not necessarily a satisfied member. Hank Berkowitz is the moderator-in-chief of Association Adviser eNews.