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Association Brain Food: 7.8.22

Reid All About it

Member engagement. Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one. AMS basics. Host: Fridays@4.

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A Few Ideas to Score More Member Loyalty

Associations Now

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

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What’s the Big Idea?

Association Adviser

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. And that’s a good thing because most of the thought leaders we checked in with for this article agreed that the pace of change is accelerating, even in the once chary association world.