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A Few Ideas to Score More Member Loyalty

Associations Now

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. The reward-points system is a common tool in many consumer-driven businesses, but it’s less common in associations.

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What’s the Big Idea?

Association Adviser

So, should we all go out and join NABBS—the National Association of Beggars Borrowers and Stealers ? What the expert panelist went on to explain is that he and his team try to stay on top of all the new tools, trends, data and best practices that could be relevant to their members. appeared first on Association Adviser.