Remove Association Value Remove Case Study Remove Conference Remove Member Research
article thumbnail

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for membersmembers worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

article thumbnail

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” We can do this at your association, we just need to understand members better. Related: Member Engagement Research.