Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” We can do this at your association, we just need to understand members better. My sleep study illustrates the problem with association data.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Reid All About it

FEBRUARY 24, 2023

From Value Proposition Strategy to Growth: A Membership Growth Case Study The Ontario Society of Professional Engineers’ membership marketing campaign wasn’t yielding the expected membership growth results. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth.

Certificate 39

Certificate Innovation Education Process 39