Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us. So what's the problem?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

JULY 9, 2019

By the time members join the association, or get to the conference, or attend their first chapter meeting, they might be all beaten up. This is the power of associations. Related: The real value of associations for members. Improve association value with soft skill training.

Conference 92

Conference Association Value Industry Member Experience 92

Smooth The Path

FEBRUARY 27, 2018

The biggest problem with most annual conferences is that most members cannot go. The conference conflicts with other things on their schedule. What percent of your members make it to the conference each year? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer.

Innovation 92

Innovation Sample Conference Technology 92

Smooth The Path

OCTOBER 11, 2018

Members say things like, “a board member made a point of stopping and talking to me in the hall at the conference.” ” I feel valued. . The reason members continue to be members is not just for the conference, or the chapter events, or the research report.

Project 149

Project Conference Report Member Experience 149

Smooth The Path

MARCH 11, 2021

So the downward trend was already there, and then the pandemic hit, and conferences moved to virtual. The awkward execution was totally natural because 2020 was our first experience with virtual conferences. Virtual expo halls and sponsorship 1.0

Member Research 113

Member Research Industry Cost Conference 113

.orgSource

FEBRUARY 21, 2023

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. The conference is exclusive and free to .orgCommunity’s Values create community. orgCommunity’s VIP members.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

OCTOBER 1, 2019

A coworker, a peer, a friend, a professor, a boss, or a vendor encouraged them to go to a chapter event or a conference, and then they were hooked. Most association awareness happens because enthusiastic current members are out there promoting the association (or their chapter, or the conference).

Recruiting 94

Recruiting Recruitment Conference Organization 94

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. This association is not for you , the member reportedly told him.

Recruiting 100

Recruiting Recruitment Leadership Report 100

.orgSource

MARCH 6, 2023

The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. We structured this conference based on feedback from.orgCommunity’s fall Solutions Day participants. Associations revolve around relationships, but the shape of those connections has changed.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Smooth The Path

JULY 14, 2020

Have you had to ditch most of the work you did on upcoming in-person events to turn on a virtual conference immediately? Work is increasing while deadlines are getting shorter. For some reason, vacation days have been scarce. How about you? Are you learning how to manage the sudden increase in traffic in your online community?

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

SEPTEMBER 27, 2018

Or it is time to get up in front of members at the annual conference, and you are not sure what to say? Or this year the association needs to undergo a big strategic shift. Popular Posts: Association myths busted. What association CEOs need to do about membership. This project is high profile.

Project 74

Project Association Value Conference Communications 74

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Member Insights Association Value 104

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. You’re lucky! This week you’re going to get a double-portion! Bill Cramer— bcramer@ibtta.org.

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

OCTOBER 5, 2021

Related: Evolving associations, evolving skills. Improve association value with soft skill training. If you plan to teach your members skills, think about all the little steps people need to learn and how the order you teach these steps impacts your learner’s emotions. Jazzed #Excited #Brave #Motivated.

Event Planning 78

Event Planning Project Association Value Process 78

Smooth The Path

JUNE 21, 2018

Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession. Related: Why long-time members are reluctant to leave the association.

Rhode Island 68

Rhode Island Certificate Conference Process 68

Smooth The Path

JANUARY 2, 2018

Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? The Problems Attendees Experience at Conferences.

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

APRIL 26, 2016

Just starting to gain steam are conferences for freelancers and entrepreneurs that bring together all the elements of a good life including sound business practices with sound health and wellness practices. In these conferences a how-to-rapidly-innovate session can live right next to a how-to-perform-radical-self-care session.

Class 60

Class Conference Innovation Tips 60

Protech

AUGUST 10, 2021

You can have a full-blown conference, then extend its reach by offering sessions, content and pre-recorded webinars on a rolling basis. You deliver on your key association values—and get members in the habit of connecting with you more often. McHugh: Yes, now you don’t have a limited time when you can offer events.

Content 98

Content Examples Communications Review 98

Association Adviser

AUGUST 20, 2018

When it comes to channels that associations value most for reaching members, traditional conference or events retained the top spot by far for the third year in a row: 90 percent consider events very/extremely valuable to their overall communication program.

Communications 60

Communications Newsletter Survey Report 60

Smooth The Path

NOVEMBER 20, 2018

When there is a great conference, training program, research report, or other fantastic resource people talk. The okay conference that most attend to get credit will not get much positive word of mouth. Peers meet each other and vendors and consultants are out there meeting everyone.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

OCTOBER 25, 2017

They look to the association first when they have a question, they easily articulate the value they get from the association, they distinctly remember the value they got when they first joined, and they aspire to engage more, whether that means attending the annual conference or becoming a volunteer someday.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

JULY 14, 2016

Related: Making conference networking more inclusive. Associations can reduce the anxiety caused by networking. Setting the tone to help members solve their problems. The post Do Members Feel Like They are Coming Home? appeared first on Smooth The Path.

Conference 60

Conference Association Value Innovation Strategy 60

Smooth The Path

NOVEMBER 15, 2016

Related posts: The conference experience starts before the conference. A big opportunity: associations can help members with emotional support. Your members may aspire to be like one of the well-known organizations but they learn best from the organizations like them who are just one or two more steps down the path.

Conference 60

Conference Resources Industry Organization 60

Smooth The Path

MARCH 19, 2017

Related posts: The problems attendees experience at conferences. Who are the Stephanies in your Association? A very pleasant member experience can just be human. Taking an interest, smiling, helping, and thanking members all go a long way when that kind of behavior is too rare. Fueling exceptional new member experiences [e-book].

Member Experience 68

Member Experience Cost Conference Technology 68

Smooth The Path

AUGUST 9, 2017

Good moods are contagious at conferences. Who are the Stephanies in your association? The new member engagement rule of three. The post The Formula for Member Engagement appeared first on Smooth The Path.

Member Engagement 60

Member Engagement Conference Member Experience Association Value 60

Smooth The Path

JANUARY 30, 2017

A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit. As a former member of another industry association, they know the value associations can provide. Intentionally designing member experiences.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. When they start skipping your conference’s sessions and spend all their time hanging out on the periphery of the conference chatting with old friends. They stop renewing on time.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

OCTOBER 24, 2019

And we exchange a lot of trust when we make big requests like asking someone to be the annual conference chair. The ask is often successful if the association has built up a reserve of trust and unsuccessful if the reserve of trust is depleted.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. Related: 10 Ways to increase the energy at your conference. People like me join an association like this. The new member engagement rule of three.

Cost 103

Cost Member Engagement Conference Industry 103

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. .

How To 81

How To LMS Certificate Course 81

Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. Related: Associations can reduce the anxiety caused by networking. Making conference networking more inclusive. The post Associations and the Network Effect appeared first on Smooth The Path.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

APRIL 17, 2018

Focus only on messages that add value and solve a problem they are having. This may mean holding back any other emails from the association especially the ones that ask for more money (register for the conference, buy this book, purchase the research). Make reading fun. Set a positive, happy, friendly, friendly tone.

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

FEBRUARY 12, 2019

Arlene is a very engaged association member. She attended the annual conference every year for the past seven years. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. She faithfully renews every year. She reads many of the publications and newsletters.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.), one option is to educate potential members on employer-paid membership dues.

Tips 52

Tips Discount Newsletter Social Media 52