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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231
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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. From my back of the envelope calculations, that leaves 28% (or about $335 per employee) for conferences/external investment.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Improve Your Association?s Value with Reverse Mentoring or Co-Mentoring

Smooth The Path

Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession. New members can bring value to the relationship too. They know the connectors.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . What are they saying about your association ’s online experience ? .

How To 81
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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. Will you send out the slide deck or performance survey to attendees?

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Association Brain Food: 2.24.23

Reid All About it

. – Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. More info/register. Fri 2/24 at 4 p.m.