Smooth The Path

JULY 7, 2020

Value is necessary, but so is cultivating exceptional member experiences. Related: Behind the mask of the association. Innovative association leaders borrow and apply ideas. Focus on experience before focusing on the paperwork.

Member Experience 136

Member Experience Innovation Association Value Member Engagement 136

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us. So what's the problem?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. When they start skipping your conference’s sessions and spend all their time hanging out on the periphery of the conference chatting with old friends. They stop renewing on time.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

APRIL 26, 2016

Just starting to gain steam are conferences for freelancers and entrepreneurs that bring together all the elements of a good life including sound business practices with sound health and wellness practices. In these conferences a how-to-rapidly-innovate session can live right next to a how-to-perform-radical-self-care session.

Class 60

Class Conference Innovation Tips 60

Smooth The Path

MAY 3, 2018

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

MARCH 11, 2021

So the downward trend was already there, and then the pandemic hit, and conferences moved to virtual. The awkward execution was totally natural because 2020 was our first experience with virtual conferences. Virtual expo halls and sponsorship 1.0

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

NOVEMBER 27, 2016

It can be membership, the conference, a guide, a research report, a chapter meeting or a call for volunteers. Related: Storytelling is the new association marketing. Member strategy, marketing and innovation are not… The post The Hidden Problems in Membership Marketing That Are Stopping You appeared first on Smooth The Path.

Marketing 60

Marketing Social Media Products Innovation 60

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 25, 2017

They look to the association first when they have a question, they easily articulate the value they get from the association, they distinctly remember the value they got when they first joined, and they aspire to engage more, whether that means attending the annual conference or becoming a volunteer someday.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

JULY 14, 2016

Related: Making conference networking more inclusive. Associations can reduce the anxiety caused by networking. Setting the tone to help members solve their problems. The post Do Members Feel Like They are Coming Home? appeared first on Smooth The Path.

Conference 60

Conference Association Value Innovation Strategy 60

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. or subscribe for updates.

DC 34

DC New York Washington Review 34

Smooth The Path

AUGUST 23, 2017

We need strategic thinkers, advocates, promoters, people at the conference to create energy, writers, speakers, and mentors. I do not know of one person, or organization, or firm, or consultancy out there solving the association engagement problem for our industry. So what do we as an industry do about this frightening trend?

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Tom Morrison

FEBRUARY 4, 2013

Remember, in the world of associations, innovation isn't developing the next big mobile app or device. No matter what the size of your your association, if you want to maximize member value, engagement and loyalty, check out my half-day Association Innovation Think Tank by CLICKING HERE.

How To 40

How To Revenue Newsletter Cost 40

Reid All About it

FEBRUARY 24, 2023

Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. Our topic this month is association finance innovation. No plan, no progress. 1 CAE credit. More info/register. More info/register.

Certificate 39

Certificate Innovation Education Process 39

Smooth The Path

APRIL 27, 2021

Having a single value proposition is dangerous because when some members don’t love the latest version, their perception of value slips away. Do you have a sense that too much is riding on the next annual conference, board meeting, or even email? See if you can think of ways to spread out the value members receive.

Conference 78

Conference Association Value Innovation 78