Remove Association Value Remove Conference Remove Innovation Remove Member Insights
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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for membersmembers worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

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Common Trap for Association Professionals

Smooth The Path

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”