Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. You better believe it!

Association Value 150

Association Value Committee Recruiting Recruitment 150

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. So what's the problem?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

MAY 3, 2018

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

AUGUST 23, 2017

Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders. Things are different than they were twenty years ago. When we were the only game in town.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Reid All About it

FEBRUARY 24, 2023

Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. Our topic this month is association finance innovation. No plan, no progress. 1 CAE credit. More info/register. More info/register.

Certificate 39

Certificate Innovation Education Process 39