Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Association Value 150

Association Value Committee Recruiting Recruitment 150

Associations Now

APRIL 24, 2013

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Now, after years of exposure to the concept of membership engagement , it means so many other, very different things.

Member Engagement 40

Member Engagement Committee Association Value Report 40

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Reggie Henry, Chief Information and Engagement Officer, ASAE.

Tools 296

Tools Communications Email Marketing Recruiting 296

Smooth The Path

NOVEMBER 20, 2018

When there is a great conference, training program, research report, or other fantastic resource people talk. The okay conference that most attend to get credit will not get much positive word of mouth. Most association’s awareness problems are member engagement problems in disguise.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

APRIL 17, 2018

Fortunately, the research highlights tactics that will help more members engage with your emails. Show first-time readers (prospective and new members) that they do not want to ignore the association’s emails. Focus only on messages that add value and solve a problem they are having. Make reading fun.

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. In-person events and the conference provided most of the value – which means value is episodic.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

JUNE 28, 2017

Every association has to jump the design barrier to convey to members that the brochure is something they want to read, the website is navigable, the guidebook is worth investing time in, the research report is worth scanning, or the conference app is worth using. The new member engagement rule of three.

Class 89

Class Member Engagement Marketing Report 89

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. Related: 10 Ways to increase the energy at your conference. The new member engagement rule of three. People like me join an association like this.

Cost 103

Cost Member Engagement Conference Industry 103

Protech

AUGUST 10, 2021

For example, you’ve talked about leveraging a mobile app as a year-round benefit for increasing member engagement. You can have a full-blown conference, then extend its reach by offering sessions, content and pre-recorded webinars on a rolling basis. McHugh: Yes, now you don’t have a limited time when you can offer events.

Content 98

Content Examples Communications Review 98

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. Why, I wondered had he not yet decided to become a member?

Recruiting 100

Recruiting Recruitment Leadership Report 100

Smooth The Path

SEPTEMBER 4, 2017

The ones writing articles like ours, or putting on a conference like ours, or conducting research like ours. We are competing for our member’s money, attention, and time. For associations to win their member’s money, attention, time, and effort we have to be great. Related: The formula for member engagement.

Project 68

Project Member Experience Member Engagement Industry 68

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. With descriptive data analytics, you and you r colleagues can discover more information about who your members really are.

How To 81

How To LMS Certificate Course 81

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Engage Your Component Leaders to Spread Your Message. You’re lucky!

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. How do you know when your long-time members are becoming disenfranchised? Interestingly, long-time members are reluctant to leave. They stop renewing on time. Their usage of your website drops dramatically.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

JANUARY 14, 2021

Earlier in my career, I worked for a company that was the leader in the marketplace. Often when big questions or problems came up, there were no experts we could turn to. We were the industry experts. So, where did we go to get answers? There was an internal go-to process. The team leader would spend time defining the problem and goal.

Process 113

Process Team Innovation Review 113

Smooth The Path

JULY 7, 2020

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. Their peers respect their skills and expertise.

Member Experience 136

Member Experience Innovation Association Value Member Engagement 136

Reid All About it

FEBRUARY 24, 2023

Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register. More info/register. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

New members who were career accountants but new to construction finance said they needed training on the specifics of the industry. And, overall, CFMA lacked a clear best benefit that locked in member loyalty, aside from its conference, which only about 10 percent of members attend.

Member Research 40

Member Research Sample Industry Report 40