Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Communities are a great way to promote your association’s status in the industry.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 3, 2019

Instead, the message should be just a few sentences leading them to a value-packed, but easy to access, and quick-to-consume valuable piece of content. Most of the emails in the series should follow this frictionless template; short, fast, and valuable. This first engagement should take only 1-2 minutes.

Marketing 97

Marketing Content Strategy Email Marketing 97