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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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Developing My Dream Association

Smooth The Path

We would plan an innovation program that will help the association be nimble and quick, always seeking to solve member’s problems as the profession or industry evolves. These are some of the most important things I would do as I built my dream association. Related: The new member engagement rule of three.