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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.

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Association Brain Food: 2.24.23

Reid All About it

Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register (members only). No plan, no progress. More info/register.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Defining Your Association Value. Ad sales + Product sales = revenue. Revenue/# of subscribers or members = Value of Subscriber/Member. Engage Your Component Leaders to Spread Your Message. Great publicity tools. ?Gets Ensure you are communicating MEMBER value.