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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Non-Dues Revenue.

Tools 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Two out of three association communicators say members are too busy to engage with their content. Podcasts, private online communities and association apps are becoming indispensable communication tools. All three tools’ perceived value increased by double digits with podcasts growing in importance by 27 percent.

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How to Have the Golden Hand Cuffs on Association Members

Tom Morrison

Since our Association put its focus on these 6 areas in 2006, the Association has grown over 18% in annual dues revenue, 28% in per member revenue, and 840% in net worth.with the largest economic downturn in our history. These 7-things aren't just a Google search and look-up.it goes way beyond that!

How To 40
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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Defining Your Association Value. Ad sales + Product sales = revenue. Revenue/# of subscribers or members = Value of Subscriber/Member. Great publicity tools. ?Gets Reasons for a communications audit: —Measure how tools AND messages meet member needs. Ensure you are communicating MEMBER value.

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Association Brain Food: 2.24.23

Reid All About it

Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register. 1 CAE credit. More info/register. 1 CAE credit. More info/register.