Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Nimble AMS
FEBRUARY 15, 2024
Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. As an association leader, you don’t know what you don’t know.
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Higher Logic
MAY 13, 2020
An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.
Associations Now
OCTOBER 2, 2014
You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family. As a result, associations struggle to maximize their potential for member engagement.
Smooth The Path
MAY 15, 2018
You might have guessed it, new member onboarding programs are the tools that slide past the automatic-mind’s gate-keeping to attract and engage the reflective-mind. Associations can no longer be passive about new member engagement. From now on, we have to nudge them to engage with the association.
Smooth The Path
AUGUST 22, 2019
A good place to start is to determine where is the biggest point of friction is between the association and your members. Early enagement, overall engagment, long-time member engagement. Here is a hypothetical example to illustrate how you might think about your association’s problem. Is it: Awareness.
Protech
AUGUST 10, 2021
Protech: As the year progressed, were associations able to get even more use out of their mobile apps? For example, you’ve talked about leveraging a mobile app as a year-round benefit for increasing member engagement. McHugh: I think a big evolution in events will be in the expanded use of mobile for compelling engagement.
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