Baltimore Cost Marketing Review 
BlogClump
FEBRUARY 3, 2011
Sunk Costs, Marginal Costs and Economics. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Sunk costs are costs that have been incurred and cannot be reversed, for example, spending on ADVERTISING or researching a product idea.
BlogClump
APRIL 29, 2011
I was proud to present at the 2011 ASAE Marketing, Membership and Communications Conference this week in DC. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Friday, April 29, 2011. 2011 MMCC. Over 800 attendees was a record for ASAE - Congrats!
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BlogClump
OCTOBER 4, 2011
I got an email from ASAE asking me to vote for sessions for the 2012 Marketing, Membership and Communications Conference. A Gen Xer giving his thoughts and opinions on the Association world. Tuesday, October 4, 2011. Voting for Sessions. What a great idea. Crowdsourcing at its best.
BlogClump
SEPTEMBER 29, 2011
I think we will see increased growth in usage as we roll it out at our other meetings and increase marketing of it. It didnt get much usage, but I attribute that to being new and us not publicizing it enough. Having it run wordpress was really nice and flexible. Hopefully we can see more usage sooner rather than later. Any thoughts?
BlogClump
MAY 21, 2010
In my particular case, my target market based on age, demographics and interests was an estimated reach of 633,000+. The cost-per-thousand views (CPM) maximum I bid was $0.50. The suggested bid price for each click was between $0.81 I entered a max bid of $1. I set the ad to run on Monday 5/24 from 5am - 10pm. Matt Baehr. at 2:10 PM.
BlogClump
AUGUST 15, 2009
Today, we know that the most disruptive way to enter a market is to vaporize the economics of existing business models. What if someone takes aim at your association as the incumbent and your membership dues as the product? What would you do? Charge nothing for a product that the incumbents depend on for their profits.
BlogClump
FEBRUARY 12, 2009
I have been tagged to post about how I have seen Word of Mouth Marketing in small staff associations. We do the normal email and print marketing, but I feel that many times one parent reads it and mentions it to other parents when they see each other in the neighborhood. Thursday, February 12, 2009. Word of Mouth.
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